Xile was established by Raafat Imam in Brisbane’s Wintergarden Shopping Centre in 1991 and was the first store in Brisbane to offer the latest collections from the Italy’s leading menswear designers. Xile’s reputation grew quickly and it soon became the only place for Brisbane’s A list to shop.
In 2005 Raafat opened a new Xile store at 181 Elizabeth Street to showcase the worlds leading designers over three luxurious floors.
"My first visit to Italy in 1977 changed my view of life. I was inspired by the Italian passion for ‘The Good Life’ or La Dolce Vita as they call it. Their enjoyment of living life to the full, the enjoyment of fabulous food with friends, good coffee and fine wines, grand architecture, music and of course the pleasure of dressing well and expressing their individual style.
Fashion created by celebrated designers like Giorgio Armani and Dolce & Gabbana is an art form, unique and original designs brought alive by the finest clothing craftsmen in the world. The finest fabrics made by companies that have been established for generations, developing new fabrics incorporating the latest technological innovations to help clothing meet the demands of today’s man.
Each time I go to Italy to view the collections I still get excited, the passion of the designers, the dramatic shows and the mad scramble of the worlds fashion press to report each new innovation and fashion direction."